model answers





Explain the client requirements of this brief, outlining which are explicit, implicit and open to interpretation.     (10 marks )



Requirements:                                                                                      Type:
·       promotional video                                                                               Implicit
·       last between 20 and 40 seconds                                                         Open for interpretation
·       aimed at an audience of between the ages of 8 and 14.                     Open for interpretation
·       ready for the launch of the new range in five weeks’ time.                Explicit
·       Shots of the footwear range                                                                Explicit
·       The name, logo and contact details for the company                         Explicit
·       Shots of the target audience in the street with the product                  Explicit
·       A range of different camera angles, shots and movement                  Open for interpretation
·       A minimum of four clips                                                                     Explicit
·       Background music that is up-to-date and appeals to children.           Open for interpretation




in this client brief there is one thing that  is clearly been stated for example  the fact it has to be a promotional video . there are many explicit things things they have said in there brief that are explicit for example they have to ready for the launch of the new range in five weeks time . on top of there are also many examples of stuff they said are open to interpretation 
( repeat this 3 times to get all 10 marks )

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