target audience
A specfic group of people who are interested in a particular product . this group can be defined by , gender , socio-economic , class , effinicity, or a mind of there sentences
the target audience will allow you to sell successful as it will narrow down where to advertise at the right times
quantative research is numerical , usually collected through emails, face to face surveys etc etc
what is socio economic status ?
what class of work you are you in
what is psychograpics
what the person want e.g. 25- 35 want to live in there own place
what is geodmographics
this tells age , gender, or the area they grew up
Television viewing for adults 16 to 34For television advertisers, adults aged between 16 and 34 represent one of the most profitable demographics available, with the media hungry audience base parading a diverse range of content preferences dependent upon varying lifestyle facto
Both men and women aged 16 to 34 consume a large amount of television, whether the viewer is in full time employment, part time employment, a student, single mother, or bringing up a young family. For the majority, the television offers an escape from hectic daily routines, a source of much-needed alone time and a connection to the wider world
TV Channels watched by Adults 35 to 54
The TV channels below all provide the advertiser a route to reaching adults 35 to 54.
Some channels have relatively small audiences, a low cost per spot and a high percentage of adult 35 to 54 watching their programmes. Other channels have relatively large audiences, a high cost per spot and provide higher volumes of adults 35 to 54 per broadcast.
Due to the diverse nature of this group, television-viewing habits vary greatly. Many men and women are in full-time employment, with their daily routines consumed by long days at the office. Consequently, evening and weekend timeslots tend to generate the highest viewing figures, whilst catchup services are also gaining in popularity as technology progresses to incorporate mobile and internet platforms into television viewing.
the target audience will allow you to sell successful as it will narrow down where to advertise at the right times
quantative research is numerical , usually collected through emails, face to face surveys etc etc
what is socio economic status ?
what class of work you are you in
what is psychograpics
what the person want e.g. 25- 35 want to live in there own place
what is geodmographics
this tells age , gender, or the area they grew up
age - tv target there audience for example some tv channels such as Scuzz, Discovery, ESPN, Heat, Chart Show, MTV Base, MTV Dance, etc provides the opportunity to show adults 16 to 34 viewers your advert multiple times for a relatively small budget.
Television viewing for adults 16 to 34For television advertisers, adults aged between 16 and 34 represent one of the most profitable demographics available, with the media hungry audience base parading a diverse range of content preferences dependent upon varying lifestyle facto
Both men and women aged 16 to 34 consume a large amount of television, whether the viewer is in full time employment, part time employment, a student, single mother, or bringing up a young family. For the majority, the television offers an escape from hectic daily routines, a source of much-needed alone time and a connection to the wider world
The TV channels below all provide the advertiser a route to reaching adults 35 to 54.
Some channels have relatively small audiences, a low cost per spot and a high percentage of adult 35 to 54 watching their programmes. Other channels have relatively large audiences, a high cost per spot and provide higher volumes of adults 35 to 54 per broadcast.
.TV Viewing for Adults 35 to 54
Due to the diverse nature of this group, television-viewing habits vary greatly. Many men and women are in full-time employment, with their daily routines consumed by long days at the office. Consequently, evening and weekend timeslots tend to generate the highest viewing figures, whilst catchup services are also gaining in popularity as technology progresses to incorporate mobile and internet platforms into television viewing.
Saul - your notes on the ppt at the start are very poor. They lack detail and will not be helpful for revision.
ReplyDeleteThe information in the second part is slightly better but is essentially cut and paste, and you don't answer the question Why is it important to break a TV audience down into age groups?