key words d

Key words I need to know

Entertainment – gaining the attention of an audience so that they relex and enjoy the activity

Information -  providing facts about a topic or answering a question

Promotion – raising awareness of a product in potential customers . this in turn increase the popularity of a brand

Types of briefs ….

A formal brief  -   is where a production company is given a brief by the client that details the product they want produced, the content of the brief is agreed between the two parties beforehand and details only what is wanted within the production and nothing else.

An informal brief - is a something that has to be done together with the client. It would have to be set out like a meeting so that they can cover most things about the project.

A Negotiated brief -  is where the media company may possibly have a disagreement or a possible issue with the assignment/brief that they have been given and then negotiate with the client on how they can work their way around it while still sticking to the guidelines of the brief.

A Contractual Brief - is a legal document, which is created between an employee and a client. The layout of a contractual brief is very easy and clear to read, meaning it allows the client to complete their details without confusion.

Tender brief - means that the client has the ability to choose the best suited proposal and therefore have full control over which ideas they think are the best for what they want to do

A Commission brief – is when a large media company hires an independent media company to work and create the product for them